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  The American Austrian Foundation Inc.
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• Head of Corporate Communications
  Main activities: Implementation of strategic public relations
  Communications strategy for privatization projects
  Building up and maintaining of political contacts
  Permanent crisis communication
  Lobbying
  Financial communications

• Senior Consultant
  Main activities: Communications strategy:
  EURO conversion Austrian National Bank
  RHI
  ÖIAG

• Head of Corporate Communications
  Main activities: External communications:
  Building up of Corporate Communications department
  External public relations
  Crisis communication
  Repositioning of ÖBB
  Implementation of Internet within the company
  Communication strategy coaching for projects (railway station program)
• Responsibility for ÖBB advertising presence
  Sales strategy for product advertisement
  New CI ÖBB
  Coordination and control of all corporate communication budgets
• Internal communications:
  Building up and introduction of in-house communication instruments
  Building up of information cascade
  Relaunch/editing of employee newspaper or similar publications
  
  Responsibility for a budget of € 18 million and for 45 employees

• Fields of activity: Head of ORF marketing 1996 – 1998
  Streamlining and reorientation:
  Marketing instruments and service
  for revenue increase
  Sales strategy broadcast marketing
  ORF customer service: Repositioning and streamlining
  Building up of broadcast program distribution
  Introduction of merchandizing
  Guided tours - streamlined, repositioned, commercialized
• Head of ORF marketing –
  activities incl. Austria’s provinces
  Co-founder of ORF – Enterprise
  Streamlining concepts for problem areas (symphony orchestra, medium wave frequencies)

  Responsibility for a budget of € 3.5 million and for 80 employees

• Head of Ö 3 traffic news desk 1991 – 1996
  Turnaround - Europe’s leading traffic news
  department
  Concept design and implementation of “Ö-Driver”
  program
  Concept design and implementation of a special radio program
  Commercialization of services
• Head of EBU Service department
  (European Broadcast Union), Geneva

  Responsibility for a budget of € 1 million and for 40 employees

• Club 2 : 1990-1991
  Journalist, program organization
• TV editor
  ”WIR” pre-prime-time magazine 1988-1989
  Editing and designing of TV contributions
  Concept design and repositioning of programs
• Trainee at ORF TV science department (6 months)

Pharma consultant at Ciby Geigy 1975 - 1978
Pharma consultant at Braumapharm 1973 - 1975

Education and training:

University of Vienna: 1981 - 1986

• Journalism and communication sciences, ethnology
  Doctoral thesis: Development of medical journalism

(Birth of children: 1977, 1979)

• General academic secondary school, Kundmanngasse, Vienna
  General academic secondary school, Rainergasse, Vienna, school leaving certificate 1971
  Elementary school, Reisnerstrasse, Vienna 1959-1963

Further education and training:

• Hauptverband der allgemein beeideten und gerichtlich zertifizierten Sachverständigen (Austrian association of court-certified technical experts and assessors):
  Exam as expert for advertising and market communication 2003
  1-year executive training program (ORF) 1991
  1-year training program for TV and radio journalists (ORF) 1989
  Various specialist seminars

Foreign languages:

• Fluent in written and spoken English
  Learned at school: French

Range of expertise:

• Change management, streamlining and rationalization measures, repositioning, trouble shooting, experience with the structure of large companies, crisis management, communication, personnel development

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